Sometimes it's just time for a change. I'd been thinking it was about time since around March last year, but I wanted to give myself time to really think it through. I read a lot, talked it through with Mr A-P, decided on the company name (many thanks to my Facebook friends for voting on the poll, which, incidentally, came out 50/50 which didn't help! lol), decided on a colour palette, and once I'd found the right creative designer for me (Stylish Creative), it was suddenly all go, go, go!
After 6 years as Apple Tree Cakes & Crafts Ltd, we rebranded to Apple Tree Cake Design Limited.
I think, predominately, I felt that my company name and branding just didn't represent me/my work properly any more. I had always intended to work on the "& crafts" side of the company with the hand-embroidered linen aprons I used to make, but when the cakes took off like they did, it just didn't allow the time for any sewing, so that bit was rather unnecessary. Also, the old logo had become a little too... cartoonish, perhaps? Maybe I'm being harsh, but I knew I wanted something elegant, timeless and classy and it needed to feature something to do with apple trees as I wasn't going to lose that part of my company name.
It was a pleasure to work with Nicola at Stylish Creative to come up with our new logo. I absolutely love it, and it's been very well-received by friends, fellow industry professionals and clients. A rebrand is a big task to undertake in business; there's so much to change! The fabulous people at XL Displays have fast-tracked our new show banners and they've just arrived today in time for this Sunday's show at Prested Hall. The guys at Benson's Printing Company are hard at work (or their printing press is!) churning out my new A6 cards ready for Sunday, too. Exciting times!
I hope you like our new branding! New company name, same delicious wedding cakes. I'm very excited about the year ahead and I wish you all the best for 2018!