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About Us

Apple Tree Cake Design was founded in 2012 by award-winning cake designer, Rebecca Allen-Pugh, and is based in Tiptree, Essex.  With a Swiss Master Baker in the family her love affair with baking and sugarcraft started at a young age.  Specialising in sugar flowers, she combines beautifully intricate designs with classical and contemporary finishes.  The emphasis is as much on the decoration as the cake within; she ensures she uses only the best ingredients for her clients’ cakes, resulting in countless rave reviews on her work.  Rebecca won the award for the Best Wedding Cake Designer for the East of England at The Wedding Industry Awards 2016, and has also been listed in the UK Top 50 Wedding Cake Designers by GoHen for the last 5 consecutive years.

We're extremely passionate about what we do; from the initial contact to the cake delivery, a professional, personal and friendly service is what you can expect from us at Apple Tree Cake Design.  By limiting the number of commissions we take on in a week, this allows us to take our time and enjoy the process as sugar art is a labour of love.  Because of this though, dates do get booked up far in advance, so don't leave it too late to contact us about reserving yours.

There’s an old culinary proverb, which we're sure you’ve heard before; ‘you first eat with your eyes’.  We believe that not only should your cake look stunning, but that it should taste delectable, too.  To achieve this requires a lot of care:  Being foodies and an animal-lovers, provenance and animal welfare is very important to us, hence only the best ingredients will do from suppliers who care.  The finest, organic, and fair trade ingredients available are sourced, and we team those with meticulous attention to detail in the design and decoration, and together they create a perfect marriage of delicious flavours and award-winning style.

We deliver to Essex, Suffolk, Norfolk, Cambridgeshire, Hertfordshire, Bedfordshire, Kent and London (and may consider further afield if doable).  We offer a consultation service for wedding cake orders, so that you can be sure of what to expect from us, and we know exactly what we're designing in order to take the time and care that’s needed to create your dream cake.  Please see our 'Information' page for more details.

We have been blessed with creating wedding cakes for many happy couples who have kindly written some lovely things about us... so you don't need to take our word for it; just read what they have to say on our 'kind words' page.  It's thanks to the votes from our clients that we were delighted to win the 'Best Wedding Cake Designer' award for the East of England at The Wedding Industry Awards twice, in 2016 and 2019.